Save
money with our mailing list manager
Using software to manage your mailing lists and autoresponderes
is one of the best ways to handle email marketing, because
you won't ever have to pay for your advertising on a per-campaign
or per-email basis. Because you are completely in control
of your mailing list software, you will be able to use your
mailing list whenever you feel it would benefit your company,
rather than having to weigh cost versus benefit.
Many companies find that they are satisified using an ASP
to manag ehtier email lists, likely because they are emailing
a small number of subscribers, or they only send out a few
campaigns over the course of a year. But even these companies
would benefit substantially by switching over to a mailing
list manager and mananaing it in-house.
One of the best parts of our automatic response software
is that it is built to be easy to use, so that the marketing
personnel will be able to use it end to end for their marketing,
writing copy themselves, then adding it to the mailer and
managing the campaign themselves. Our software is so simple
anyone who can use a web browser can use it.
To determine if you would benefit from using our Autoresponder,
calculate the annual cost of using ASP's to manage your email,
and compare that t the cost of the mailer. Many companies
have found that a years savings is enough to justify doing
in-house email management. This is because Omnistar Autoresponder
can manage mailing lists of all sizes, and many ASP's come
with hidden costs.
The Costs of ASPs
When using an ASP to market, you are likely using more resources
than you realize. This is because with an email ASP you have
to dedicate resources to database imporation and exports.
Sending a list to an ASP means having to provide them with
your email list, which requries you to have your database
personnel package the data and put it in the correct format.
Once you are finished with your mailing, you want to have
detailed statistics on click-thru rates, individuals wishing
to unsubscribe, and bounced emails. Processing this data requires
reimporting it. Because your database management department
has to take care of these actions, they will add to your overhead
every time you need to use your ASP marketer.
In contrast, Omnistar Autoresponder manages and maintains
the data you would be sending around, allowing your company
to avoid having to pay top dollar for specialists to import
and export data, and instead leave the management and statistics
to the advertising department, who needs to use the data anyway.
Another Hidden Cost of ASPs
ASP's have another additional cost, having to spend your
marketing department's time communicating with the ASP about
how the marketing should be handled.
This extra time consumption adds to the total cost of outsourcing
email marketing, making the project take longer and adding
even further time if there is a problem. Because you have
to communicate with another company, this is an unavoidable
part of dealing with an ASP. Meanwhile this time could easily
have been used for other business-building advertising.
By switching to the Omnistar Autoresponder software, you
could manage email marketing yourself. Because your advertising
staff can maintain the mailing lists themselves, they will
not need to waste time trying to communicate with another
company. Instead, a small number of personnel will be able
to handle the marketing process.
Beyond costs
Omnistar Mailer is simply a reliable and easy to use piece
of software, and that is what makes it such a great deal.
Using the php auto response email system you will be able
to stay in touch with your customers mroe often, send more
campaigns, and generally get more out of your emial list than
if you had to limit yourself to just outsourcing the sollution.
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